Social Media & Graphic Design

From eye-catching social media posts to custom-branded graphics and promotional materials, every design is crafted with purpose to reflect the unique voice and vision of your brand.

The University of West Alabama Facebook account has over 22,450 followers and more than 19,000 likes. Its Instagram account engages an audience of over 6,770 followers. With a dynamic mix of photography, videography, graphic design, and news releases, content is carefully curated to appeal to a diverse audience that includes prospective students, current students, families, alumni, the Livingston community, and both current and potential donors. Managing the university’s social media presence involves not only maintaining brand consistency and visual appeal but also strategically crafting messages that inform, engage, and inspire across platforms—helping strengthen UWA’s visibility, reputation, and connection with its community.

This targeted advertising campaign supported UWA’s 2024 football playoff run with a focus on fundraising and ticket sales. Two ads encouraged donations for postseason expenses, while a third promoted ticket sales for the first-round home game. With a modest budget of just $190 and a runtime of less than 48 hours, the campaign delivered impressive results—43,492 impressions, 34,501 reach, and 653 link clicks—demonstrating the power of strategic design and audience targeting.

These graphics were created as part of an organic campaign to support UWA’s annual Giving Tuesday initiative, with a strong focus on showcasing students—the heart of the university’s mission. The campaign highlighted the real impact of donor support. Designed to foster emotional connection and community pride, the content encouraged giving by showing how contributions directly benefit UWA students.

These projects were developed as part of academic exercises focused on social media content development and strategic planning. Each piece reflects in-depth research, audience analysis, and a tailored approach to brand identity. Though these campaigns were not published, they showcase my ability to craft professional, results-driven social media solutions grounded in real-world context.